To create an effective landing page to convert your audiences to customers is not a rocket-science. What you need is to ensure you apply with the following essentials:
1. A Compelling Headline
A headline is where everything begins ? interest, attention, and understanding. You need to develop a headline that will capture the visitor?s attention immediately and make them want to read on. It is the first thing they?ll see when they get to your landing page, and you don?t want it to be the last.
Now that we?ve established the basics of an effective headline, let?s jump into an example of a good headline.
First, take a look at this landing page of a Popular Builderall Funnel Club.
The headline is short, sweet, and gets to the point quickly. This product is clearly built for digital marketing personnel.
2. A Persuasive Subheads
The next key element a landing page must have is the sub-headline.
If the headline makes the visitor look, then the subheadline should make them stay.
Together, these pieces of copy make up the one-two punch of a landing page?s power.
Here?s what to keep in mind as you create yours:
Normally, the persuasive subheadline is positioned directly underneath the main headline.
It should have some element of persuasiveness.
It can go into slightly more depth and detail than the main headline.
Let?s take a look at Builderall Funnel Club landing page again.
Its main headline, ?Start your Profitable, Solid ?Get all the Funnels, Training?? is sufficiently concise and attention-grabbing.
Then, in the sub-headline, readers can have more understanding about the Funnel club and how it can help them to generate more online sale and revenues with the digital marketing tools.
It?s also worth noting that the explanation doesn?t always have to come after the Headline, but underneath a short Sale Pitch Video (preferably 30seconds to a minute max) for the headline.
Nevertheless, as you write your landing page copy, remember that you don?t necessarily have to follow a specific formula.
Arrange your content in a way that efficiently explains what you?re offering, and you?ll be much more successful in connecting with readers.
3. Images/Videos
Who doesn?t love a good image/video? Be sure to include a relevant and engaging image on your landing page to draw the visitor in. People are more likely to stay on a page if a captivating image is present. During the pandemic crisis, and with more people working from home, its proven that a landing page with a Sales Pitch Video is far more effective than with images alone, and the percentage of the sales conversion is a lot higher.
Note that Video is becoming the way people consumer information. In fact, by 2020, video will make up 80 percent of global internet traffic. And YouTube is the second most popular search engine behind Google.
4. Remove Site Navigation Whenever Possible
When building your landing page, you want your visitor to pay attention of our headline and remove any opportunity for them to leave the page. By removing site navigation from your landing page, you allow your visitor to solely focus on the content at hand, rather than becoming distracted by other enticing links on your site.
5. Include an effective Bullet Points when relevant
To keep your reader engaged, avoid writing lengthy paragraphs on your landing page. Instead, write a brief summary of the offer, and below the summary, list out bullet points of what the visitor can expect to read by downloading the material. Presenting this information as bullet points will keep the reader engaged while also giving them a preview of what?s to come, which can entice them to convert.
6. Something About Pain
Your first reaction to this subheading might be: ?Something about? ? Isn?t that pretty vague??
Yes. But this point is intentionally vague because the idea of ?pain? leaves a lot of room for interpretation.
Here?s the psychology behind pain: Humans are wired to avoid pain. Every product or service can help to alleviate pain in some way.
If you can cause someone to think about their pain, they will subconsciously seek relief from that pain, and thereby be more likely to convert.
Essentially, you want to illustrate a pain point your reader might be experiencing. Then, draw the conclusion that your product or service provides the answer to that pain.
7. Build Trust And Confident ? Social Proof
These days, people are always looking at reviews of products and services before making a purchase, and this can apply to landing pages as well. But don?t include a testimonial that only vaguely ties into your offer. Make sure it directly correlates to what you?re promoting.
8. Have A Powerful And Clear Call-To-Action (CTA)
I put this essential at last because this is the MOST IMPORTANT of all in order to create a high converting landing page.
No element listed in this article is as important as your call to action. After all, this is the element that the rest of the content on the page is designed to drive visitors? attention to.
It?s what ultimately converts visitors into customers.
Let?s take a look at below a sample of CTA.
The words ?Show Me The System? emphasis and made known to the viewer they have to click on the blue button in order to proceed and obtain what they want and expect to get by opt-in to the landing page.
Use a button. People have been trained to expect the CTA to be a button. Do not attempt to force back years of expectation by using something other than a button. Stick with the tried and true. People know what to do when they see a button.
Conclusion
A high converting landing page must be short and sweet, but not lengthy. It?s a place where all your efforts come to fruition. This is the place where customers click, people buy, and you earn revenue.
Start by implementing each of the 8 essentials in this post above, and you?ll be well on your way to engaging your visitors and converting them into customers.
Source URL: https://funnelclub40.wealthisinfinite.com/